Design-Led Wholesale for Florists
Seasonal, British-grown flowers curate from our Hampshire Fields for florists and floral designers who value character, movement and a more thoughtful way of sourcing.
At Lower Norton Flower Farm…
We grow flowers with character - grown outdoors, shaped by the season and picked at their best.
We work closely with florists and floral designers through our design-led wholesale service.
This is not a traditional weekly wholesale list. We offer a field led, seasonal service that supports your creative work and reflects what is truly at its best in our Hampshire Flower Field.
A collaborative approach …
Our design-led wholesale service is created for florists who want something a little more intuitive and collaborative.
Rather than choosing only from a fixed stem list, we work with your brief - whether that is a colour pallette, a mood or style to create our unique mixed buckets of flowers.
Your flowers are then selected directly from the field, focusing on;
movement and natural lines
colour harmony and seasonal texture
expressive, characterful stems
flowers that genuinely work together in design.
Orders are prepared in curated mixed buckets — structured around design roles such as focal, filler, airy and foliage — allowing you to choose the balance and feel that best suits your work.
It is a flexible, creative way of sourcing flowers - shaped by what is looking exceptional in the the field that week
How it Works…
You share your brief with us - this might be a mood board, photos or details of a wedding or event you are working on.
We then curate a seasonal selection from what is at it’s very best in the field, and prepare your order ready for collection (preferred) or delivery by arrangement.
Our wholesale offering is structured around a small range of thoughtfully designed buckets, allowing you to choose between a lighter, movement-led mix or something with greater depth and impact — all while we continue to work within the rhythm of the season.
Because our flowers are grown in the open field and tunnels, availability will always reflect the season and the natural rhythm of the farm - which is exactly what gives out flowers their individuality and charm.
This service works particularly well for:
wedding and events
creative studio work
florists who enjoy working with seasonal flowers
designers looking for distinctive, British-grown stems.
Lets work together
If you would like to discuss a Design Led Wholesale order, or have an upcoming project you would like to source flowers for, we would love to hear from you.
Alongside our design-led wholesale service, we also offer a simple seasonal stem list when the flower field is producing in abundance.
At peak moments in the season, we will share a clear availability list of the flowers we have in volume - ideal for florist who would like to choose specific stems and quantities. The list is sent via our wholesale email newsletter every Monday, once the field is fully up and producing. It’s our way of keeping things honest, seasonal and straightforward - sharing exactly what is ready to be picked that week. If this option is more suitable for you, please subscribe to our wholesale newsletter below.
Seasonal Flowers by the stem…
No minimum spend - everyone is welcome…
We do not operate a minimum spend for our wholesale customers.
We warmly welcome florists who are just starting out on their floristry journey, as well as more established studios and designers.
We truly recognise that everyone has to start somewhere - and we would be very happy to support you and be part of your journey as you grow your business.
As our wholesale flowers are reserved for those working within the floral industry, we simply ask for a little proof of trading when placing your first order — usually your business name and website or Instagram account is perfect.
our growing ethos
All our flowers are grown here at Lower Norton Flower Farm in Hampshire, using sustainable and peat free principles.
We grow with the season - not against them - and our availability reflects what nature is doing on the farm at any given moment.
This allows us to focus on flower quality, longevity, character and environmental responsibility, while offering florists something genuinely different from the imported supply chain
Delivery and collection
Collection from the farm and delivery options are available (subject to availability and location) - Lower Norton Farm, Norton, Sutton Scotney, Winchester, Hants. SO21 3NE
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Their attention to detail and commitment to quality truly stood out.
We’ve already recommended them to others.